Vision and values

Mission statement

Our mission is to provide flexible, community-based care support of the highest standard, that promotes independence, dignity and choice.

Our values

In delivering our services, we aim always to give effect to the following values:

  • We care about, respect and protect our service users
  • We speak up for our service users and our sector
  • We listen to our service users
  • We strive for the best outcomes for our service users
  • We strive to continuously improve our services
  • We are accountable and take responsibility for seeing things through
  • We build trust
  • We build our reputation as a sector leader that goes further than its competitors


As a member of the United Kingdom Home Care Association (UKHCA), we also adhere to the UKHCA Code of Practice, which you can see here.